Meet Larry Gurney.
For the past three decades, Larry has had one of this industries
most celebrated careers, as well as being considered one of the
most successful fitness entrepreneurs in the country. After
being mentored early on in his career by some of this industries
best known icons, such as Ray Wilson, Bill Hubner and Don
Wildman, Larry went on to work besides industry legend Mark
Mastrov at 24 Hour Fitness. Larry served as a Divisional
President under Mark, until he resigned in 2000 to start his own
company called The RUSH Fitness Complex. The RUSH which
currently has 23 locations, is ranked #22 in the United States
and does approximately $50,000,000 in annual revenues, was just
purchased by Gold’s gym – freeing up Gurney for his next
In SAVE MY GYM, Larry and his hand-picked team of industry
specialists known as "THE TRANSFORMATION TEAM“ are teaming up to
SAVE gyms across the country. By turning these gyms around and
saving them, Gurney and his team are saving thousands of jobs.
There are three mandatory and magical words that must be said by
the owners who are lucky enough to be chosen by Gurney and
offered this once in a lifetime opportunity to have their GYM be
transformed…SAVE MY GYM!
SAVE MY GYM follows Gurney and his Transformation Team, as they
diagnose and study every aspect of the failing operation,
including P&L's, Systems, Processes, Procedures and the entire
staff. Once the autopsy has been completed, see how the
Transformation is mapped out in the Transformation War Room,
where Gurney and his team create a blueprint for success. This
is a very specific and detailed plan about giving the club a NEW
LIFE and a whole new set of expectations.
Viewers should be prepared to ‘buckle up’ and ‘hold on tight’
for this behind the scenes look at what all goes into turning a
struggling gym around. This is the “real deal” and there's
plenty of egos, testosterone and tempers to keep you on the edge
of your seat.
Viewers are able to watch the actual transformation as it
happens, from deciding the new equipment, revamping the sales
process to the designing an entirely new floor plan and
The “Transformation” team’s unique chemistry in and out of the
gym is palpable. In an ‘Ocean’s Eleven’ style, when Gurney
calls, they put their life on hold, board the next plane, to
help Gurney save the gym.
With oversight from Gurney, and help from the TRANSFORMATION
TEAM and sponsors, the gym has a chance to succeed!
Following the transformation, the gym has a re-grand opening
event (which benefits a charity of the gym’s choice). From there
Gurney and his team will check in with the gym periodically –
keeping a mindful eye on how things turn around.